Toni Eisenhut knows firsthand the realities of leading and scaling professional services firms – the ambition, the complexity, and the constant balance between growth, people, and performance.

As a Chartered Accountant, Lawyer, and former CEO and Managing Director, she was the driving force behind scaling an integrated legal, advisory, and R&D business from zero to $4M and 27 staff – achieving a successful exit – before leading a $13M multidisciplinary accounting group.

Those experiences gave her a deep appreciation for what makes firms thrive – and for the hidden pressures that often accompany growth. Over time, she recognised a universal truth across firms: growth can create complexity faster than people and systems can adapt.

Determined to change that story, Toni developed the Strategic Freedom Framework™ – a practical, people-centred model that helps accounting and advisory firm leaders simplify complexity, elevate their teams, and build firms that grow sustainably and confidently.

Her approach goes beyond strategy decks and quick fixes. It’s about embedding clarity, rhythm, and accountability through people – ensuring transformation isn’t just designed, but lived.

Today, Toni is the trusted confidante for founders who want to regain clarity, confidence, and control – and build organisations that perform financially and thrive culturally. Empathetic yet direct, she partners with leaders as a Confidante, Catalyst, and Integrator – helping them achieve results not by doing more but by doing what matters, better.